Our solutions

With the smoking ban, double taxation and the downturn in the economy, Mecca Bingo needed to make their direct mail campaigns as effective as possible. By implementing a content management system, linked to variable digital direct mail, Mecca have seen a significant increase in their direct mail response rates, leading directly to increased admissions and spend in their clubs across the country.

Miles Baron – Sales & Marketing Director, Mecca Bingo

This is a problem experienced by many marketers – through our Idink technology, each of the Grosvenor Casinos can log on, create their Point of Sale material, Direct mail and marketing literature, from a wide range of brand approved templates. We then print in house, collate and distribute. We also take care of budget control, approval systems, order tracking – the lot.

Jackie Abraham – Grosvenor Casinos

80 individual direct mail campaigns per week – over 80,000 pieces of direct mail – Fruition supply the tools for reps to select and purchase data, create mailing activity – and them manage the entire production process. We even manage the creative. A great example of how know how and technology make something complex run smoothly and effectively. All activity is based on a pre agreed cost per pack, making budget control easy.

Emma Petty – Peninsula Business Services

The Bupa sales team, spread across the UK, can access data and creative for all marketing literature, including direct mail, merge data with template and mail. We have even created a full management information system allowing the full analysis of results. Brand guidelines and FSA regulations cannot be compromised – but budgets, approvals, results and analysis are all controllable.

Sharon Ockleton – Bupa

To design, print and distribute an entire campaign for a national promotion to 7500 outlets, on time and in budget was not a problem at Fruition. The design, print and distribution experience made this an extremely pain free exercise for the client.

Russell Wood – ETI

For Shell, we manage the production of their Europe wide Direct marketing activity. The various artwork is created, digitally printed in a wide variety of languages and distributed from a central point. Due to our postage knowledge, the mail is distributed via a variety of postal authorites, dependent on cost and service levels.

Sharon Ockleton – Bupa