What we've done
The Problem:
How do we improve the quality of our Point of Sale, yet still retail absolute flexibility?
With over 650 outlets‚ each requiring bespoke POS material‚ JD Wetherspoon contacted Gecko to create a solution for a specific problem.
Previously‚ pubs received generic posters‚ which the pub manager manually filled in with a black marker pen. This clearly had implications on brand‚ as well as untold wasted management hours‚ given there were up to 8 posters per outlet to individually complete‚ with up to 40 prices to input per poster.
How do we improve the quality of our Point of Sale, yet still retail absolute flexibility?
With over 650 outlets‚ each requiring bespoke POS material‚ JD Wetherspoon contacted Gecko to create a solution for a specific problem.
Previously‚ pubs received generic posters‚ which the pub manager manually filled in with a black marker pen. This clearly had implications on brand‚ as well as untold wasted management hours‚ given there were up to 8 posters per outlet to individually complete‚ with up to 40 prices to input per poster.
The Solution:
Gecko created a bespoke system‚ based on our iDINK technology, which enabled the manager to simply log on to a secure web site where they would be presented with POS templates, pre populated with the individual outlets' details.
The template would also include brand identity components such as logos‚ fonts‚ and images as well as all legal compliance text. It was then a 2 minute exercise for the manager to personalise the posters with their prices.
In addition, the user can select the different sized posters‚ as well as other products‚ they require for their pubs. The template is automatically sent on to central marketing for approval. Once approved‚ the order is produced and delivered to the pub within pre agreed time scales.
JD Wetherspoon report specific results that include:
> Saving over thousands of management hours and associated costs
> Higher impact POS at point of purchase
> Accurate and legally compliant pricing information
Gecko created a bespoke system‚ based on our iDINK technology, which enabled the manager to simply log on to a secure web site where they would be presented with POS templates, pre populated with the individual outlets' details.
The template would also include brand identity components such as logos‚ fonts‚ and images as well as all legal compliance text. It was then a 2 minute exercise for the manager to personalise the posters with their prices.
In addition, the user can select the different sized posters‚ as well as other products‚ they require for their pubs. The template is automatically sent on to central marketing for approval. Once approved‚ the order is produced and delivered to the pub within pre agreed time scales.
JD Wetherspoon report specific results that include:
> Saving over thousands of management hours and associated costs
> Higher impact POS at point of purchase
> Accurate and legally compliant pricing information
